What a Wedding Venue Website Needs

The facts quoted here come from primary sources: the ADA Title III rule that defines places of public accommodation (28 CFR 36.104) and the Justice Department's guidance on web accessibility and the ADA; Google's guidelines for representing your business on Google and the Maps policy on fake engagement; Google Search Central on local business and event structured data; and schema.org's EventVenue type, all checked on 14 November 2026. The rest is our view from building websites for service businesses.

The short answer

A wedding venue website needs a page for each space with seated and standing capacities, real photos of each space set up for an event, floor plans, packages or a clear "starting from" approach to pricing, a way to check a date and book a tour, your vendor rules, answers to the practical questions (rain plan, parking, accessibility, end time), and a name, address and phone number that match your Google Business Profile.

Spaces and capacities

The first filter for any couple is guest count, so put capacity where nobody has to hunt for it. Our view: give each space (ceremony lawn, barn, ballroom, terrace) its own section or page with:

• Seated dinner capacity and standing reception capacity, as separate numbers.
• Ceremony capacity if the ceremony happens in a different spot.
• Whether it is indoor, outdoor or covered, and whether it is heated or air-conditioned.
• Which spaces can be booked together, and whether the venue hosts one event a day or more than one.

Use the capacities your occupancy permit allows, not the biggest number the room has ever held. A short table comparing all spaces helps planners who are weighing several venues.

Real photos and floor plans

Photos do most of the selling. Our view: show every space empty in daylight, set up for a ceremony, set up for dinner and lit up at night, in different seasons if the venue changes a lot through the year. Couples want to see real weddings, but credit the photographer and get permission for photos that show guests; our photo licensing guide covers releases and credits, and the photography website guide covers alt text for galleries.

Add a floor plan for each space as a downloadable PDF and as an image with a text summary (dimensions, where the dance floor, bar and exits are). Large galleries slow pages down on a phone, so compress and lazy-load them as our image optimization guide explains.

Packages and pricing

Many venues are wary of putting prices online, but couples work to a budget, and a venue with no price signal often gets skipped. Our view: give at least a "starting from" price per season or day of the week, and say what it includes: hours of access, tables and chairs, setup and cleanup, a coordinator, and catering if you do it in-house. If you sell packages, list what each one includes as text, not inside an image.

Write the conditions next to the price: food and drink minimums, service charges, required insurance, deposit amount, payment schedule and the cancellation policy. A surprise fee at the contract stage loses the trust you won at the tour. Our online booking guide covers deposits and how to word cancellation terms.

Date checks, tours and inquiries

The question behind most venue inquiries is "is our date free?" Our view: let people check dates themselves. That can be a live availability calendar from your booking or venue software, or a simpler list of open dates for the next season that you update every week. Mark dates as available, on hold or booked, and never show a date as free when it is not.

Make the tour booking button visible on every page, and let people pick a slot online instead of waiting for an email back. Keep the inquiry form short: name, email, phone, preferred dates, guest count and type of event. Our forms guide explains why fewer fields get more replies. Say how fast you reply, and send an automatic email with your pricing guide straight away.

Vendor lists and rules

Couples need to know early whether they can bring their own caterer, bar service or band. Our view: publish your vendor policy in plain words: which vendors are exclusive or required, which come from a preferred list, and which the couple can choose freely, plus any rules for outside vendors (insurance, load-in times, sound limits, open flames, confetti). A preferred vendor page with links to caterers, florists, photographers and planners you work with helps couples and earns goodwill with local vendors. Say whether vendors pay you to be on the list.

The questions every couple asks

A venue FAQ page saves your coordinator hours of email. Our view: answer, at least:

• Rain plan: where an outdoor ceremony moves, and when you make the call.
• Timing: access hours, setup and teardown, the latest end time and the music cutoff.
• Parking and transport: number of spaces, shuttles, drop-off, nearby hotels (if you have partner rates, say so).
• Getting ready: suites for the couple and the wedding party, and from what time.
• Food and drink: in-house or outside catering, tastings, bar licensing and dietary needs.
• Accessibility: step-free routes, accessible restrooms, parking, and anything that is not accessible.

Accessibility is also a legal point. The ADA rule lists any "auditorium, convention center, lecture hall, or other place of public gathering" among the places of public accommodation, and the Justice Department's guidance says Title III covers "businesses that are open to the public", which must give people with disabilities "full and equal enjoyment" of their goods and services. The same guidance applies this to websites. Our accessibility basics and accessibility laws guides explain what that means for your pages; this is general information, not legal advice.

Reviews and your Business Profile

Most couples read reviews before they book a tour. Ask every couple after their event, not only the happiest ones, and show a few real reviews on your site with the couple's permission; our reviews and testimonials guide covers the rules. Google's Maps policy does not allow businesses to "Offer incentives – such as payment, discounts, free goods and/or services - in exchange for posting any review", or to "selectively solicit positive reviews from customers". Our Business Profile reviews guide covers asking and replying.

Two Business Profile rules matter for venues. Your name "should reflect your business's real-world name, as used consistently on your storefront, website, stationery", so do not add "Wedding Venue" or a town name unless it is part of the real name. And Google lists "Event venues" among the businesses that "shouldn't provide hours", along with places that "operate only by appointment". Put tour and office hours on your website instead. For photo uploads, see our Business Profile photos guide.

Structured data for a venue

Google's local business documentation says: "Use the most specific LocalBusiness sub-type possible". Schema.org has an EventVenue type, described as "An event venue.", but it sits under Place > CivicStructure, not under LocalBusiness. Our view: mark the venue up as LocalBusiness (or a closer subtype if you are, say, a hotel or winery) with EventVenue as a second type, and include the name, address, phone and the same details shown on the page.

Do not mark private weddings as events. Google's event guidelines say "Events must be bookable to the general public", and that events requiring "invitation prior to purchasing the ticket or attending the event are ineligible". Event markup fits a public open house or a ticketed wedding fair you host; a couple's wedding does not qualify.

A short checklist (our view)

• A section for each space with seated, standing and ceremony capacities.
• Real photos of each space empty, set up and at night, credited, with permission for guests shown.
• A floor plan per space, as a PDF and with a text summary.
• "Starting from" prices or packages as text, with minimums, fees, deposit and cancellation terms beside them.
• A date check (live calendar or open-dates list) and a tour booking button on every page.
• A short inquiry form, a stated reply time and an automatic pricing email.
• A plain vendor policy and a preferred vendor page.
• A FAQ with rain plan, timing, parking, getting-ready rooms, catering and accessibility.
• Business Profile name as on your sign, no hours; reviews asked for from every couple, no incentives.
• LocalBusiness plus EventVenue markup; event markup only for public events.

Hotels with event spaces can pair this with our hotel website guide, and the photographers you work with may find our photography website guide useful, and bakers who make wedding cakes can use our bakery website guide. If your venue is a winery, our winery website guide covers tastings, the wine club and shipping, and a golf club that hosts weddings and outings can use our golf course website guide. Planners who send couples your way have their own guide in what an event planner website needs. If you would rather have your venue site built for you, our website development service builds custom WordPress and static websites made to load fast, rank well and be easy for your team to edit.

Frequently asked questions

What should a wedding venue website include?

A page or section for each space with capacities, real photos and floor plans, packages or starting prices with their conditions, a date check and tour booking, your vendor policy, a FAQ covering rain plan, parking, timing and accessibility, reviews, and contact details that match your Google Business Profile.

Should a wedding venue show prices on its website?

We recommend at least a starting price per season or day, with what it includes and the conditions next to it: minimums, service charges, deposit and cancellation terms. Couples work to a budget and often skip venues that give no price signal at all.

Should a wedding venue list opening hours on Google?

No. Google's guidelines list event venues among the businesses that shouldn't provide hours on a Business Profile. Show tour times and office hours on your website instead.

Can I add event structured data for the weddings I host?

No. Google's event guidelines say events must be bookable to the general public, and events that need an invitation are not eligible. Use event markup only for public events such as an open house or a ticketed wedding fair.