Google Business Profile Photos: Types, Sizes and Fixes

Everything here comes from Google Business Profile Help, mainly Manage your Business Profile photos & videos and Tips for business-specific photos, plus the Maps tips for posting media and the other pages linked where they are used. Checked on 12 November 2026. For setting up the profile itself, see our Google Business Profile guide.

Before you start: verification

Google is clear that Your photos and videos show up on Google only after you verify your Business Profile. Until then, uploads sit as Pending. If you have not verified yet, start with our verification guide.

Your own uploads are not the only photos on the profile. Google builds profiles from several sources, including users who contribute content such as photos and reviews, so customer photos appear next to yours (see Photos from customers). The bulk upload page adds that your profile might show photos of your business on Maps and Search, even if you don't add them.

Logo, cover and business photos

• Logo: helps people recognize your business. Google highlights the logo for businesses that have their basic information, such as a phone number and hours, filled in.
• Cover photo: the photo you choose for the top of the profile. Google says setting it does not guarantee it shows as the first image. If it is low quality, or other sources suggest that it's not the best photo to represent your business, a user-submitted photo may be shown instead.
• Business photos: everything else that shows what you offer. Google's tips page suggests minimums per type:

The tips that come with them: exterior shots from each direction customers approach, and at different times of day; interiors that truthfully show what it's like to stand inside your business as a customer; evenly lit product and food photos of your most popular items; your team at work on different services; and team photos that are a little less formal.

Size, format and quality

• Format: JPG or PNG.
• File size: between 10 KB and 5 MB.
• Resolution: 720 x 720 px recommended, 250 x 250 px minimum.
• Quality: in focus, well lit, without significant alterations or heavy filters. The business-photos page adds AI to that list: no excessive use of filters or AI. The image should represent reality.

The same limits apply to photos in posts, which our posts guide covers with the other post rules.

Google's Maps media tips go further, and they apply to all media posted to Maps. Low-quality media may be removed, and quality removals can't be appealed. Google asks for media you captured yourself at the place, with the place as the main subject, and asks you to avoid:

• screenshots, stock photos, GIFs, collages and imagery made by others;
• added borders, text or collaged images;
• heavy filters, excessively dark or rotated images, and blurry shots;
• selfies where a person, not the place, is the focus.

Light corrections such as rotation or lighting are fine. For 360 photos, Google recommends at least 4K (3,840 x 2,160 px).

Adding, changing and deleting photos

From a computer (the help page also has Android and iPhone versions):

1. Open Google Search or Maps and search for your business name and city.
2. Add: select Photos, then Add photos, and choose one or more photos or videos. The newest appear first.
3. Logo or cover: select Photos, then Add a cover photo or Add a logo. To replace one, use Change cover or Change logo.
4. Delete your own: select Photos, open the photo or video, select Delete and confirm.

If an upload does not appear, Google suggests checking that it is not a duplicate, then uploading again.

Upload status and photos not showing

• Pending: still uploading or processing, or the profile is not verified. Not visible to customers.
• Not approved: flagged for breaking the photos and videos policy, which applies Maps' prohibited and restricted content rules. Not visible.
• Live: shown on Search and Maps.

Google says it can take 24-48 hours before photos and videos show on the profile. On Search, each photo shows its source and total views in the bottom left corner.

Logo not showing? Google's checklist is to fill in all of these: name, a valid location with a street address, categories, phone number and opening hours. If the cover is not the first image, see the cover note above; the help page offers no other fix, so a sharp, well-lit cover gives it the best chance.

Photos from customers

Customers can add photos to your profile, and on the Google Maps app they can post photo updates: one or more photos, with or without text. A customer can write only one review, but can post several photo updates. Google says: You can't stop customers from posting photo updates, but you can report inappropriate photos.

• Photo updates are listed in the Google Maps app under Business > See Business Profile > Updates > By visitors. Their photos also appear in the Photos tab everywhere.
• You can reply to a photo update, but only in the Maps app.
• Your own updates go in the "By Owner" section, which is where posts show.

Removing a customer photo

You cannot delete a customer's photo yourself; you can ask Google to remove it if it breaks policy. In your Business Profile, select Photos, View all photos, open the photo, select Report a problem (bottom right), choose a reason such as "Privacy concern" or "Not a photo or video of the place" and submit. In the Maps app the report is under More > Report. A photo update is reported from Updates > By visitors in the Maps app.

Review can take several business days, and Google warns that sending several requests for the same photo may delay it. Content you think breaks the law goes through Google's separate legal removal form. The steps for reviews are in our reviews guide.

Photos for 10 or more locations

With 10 or more locations you can add photos through the bulk upload spreadsheet. For a verified location, put photo URLs in the "Logo", "Cover" or "Other Photos" column, with several Other Photos URLs separated by commas. Photo URLs for a location with the status "Not published" are ignored. Photos are optional in the sheet.

Videos

Videos are added the same way as photos, under Photos > Add photos, and go through the same statuses. Google's requirements:

• up to 30 seconds long;
• up to 75 MB;
• 720p or higher.

The Maps tips add that stable videos help most; shaky, out-of-focus or distorted videos may be removed.

Our view: a photo set that works

This is our own practice, not Google's guidance. We shoot a first set ourselves on a phone in daylight: three exterior views from the street and the car park, three interiors, the team at work and the products or services people ask about most. We pick a logo that reads at small sizes and a cover that shows the place rather than a graphic, and we never upload stock images or images with text on them. Then we add a few new photos each month, and check the Photos tab for customer uploads that need reporting. The same photos are useful on the location pages of your website.

Frequently asked questions

What size should Google Business Profile photos be?

JPG or PNG, between 10 KB and 5 MB, 720 x 720 px recommended and at least 250 x 250 px. Photos should be in focus and well lit, without heavy filters or AI edits.

Why are my Google Business Profile photos not showing?

The profile may not be verified, the upload may still be Pending (it can take 24-48 hours), it may be a duplicate, or it may be Not approved for breaking the photo policy.

Why is my cover photo not the first photo on my profile?

Google says choosing a cover does not guarantee it shows first. If the cover is low quality or other sources suggest a better photo, a user-submitted photo may be shown instead.

Can I delete photos customers added to my Business Profile?

Not directly. You can report a customer photo that breaks Google's policies with Report a problem, and Google reviews it, which can take several business days.

How long can a Google Business Profile video be?

Up to 30 seconds, up to 75 MB and 720p or higher.

More on your profile: attributes, products, services and the performance report.

Want a website that matches your Business Profile and turns profile visits into enquiries? See our website development service and all our services, or email [email protected].