Pinterest Ad Specs: Image, Video and Text Sizes by Format

Every figure here comes from Pinterest Business Help, mainly its Review ad specs page, plus the format pages on video ads, carousels, collections ads, Idea ads, Showcase ads, Quiz ads and Premiere Spotlight. Checked on 12 November 2026. The business account, claimed website, Rich Pins and the Pinterest tag are in our Pinterest for a business guide; catalogs, product groups and shopping ads in Pinterest shopping ads; and audiences in Pinterest ads targeting.

The formats at a glance

All formats need a business account. Standard image, video, carousel and collections ads can be built on desktop in Pin builder for ads, in the bulk editor or while setting up a campaign in Ads Manager; Idea, Showcase and Quiz ads are made with the Pin creation tool on desktop or mobile.

Shopping ads show one image or video at a time, and Pinterest says they follow the same specs as standard image and video ads.

Rules for every image

Pinterest says All uploaded images are converted to standard 8-bit RGB JPEGs before they become Pins and ads, and advises uploading PNG in sRGB to avoid losing quality. Custom color profiles are not supported, so colors may shift slightly.

Images with a white or black background also get a faint layer in the home feed so they stand out from the app: on a white or near-white image, black at 4% opacity in light mode; on a black or near-black image, white at 10% opacity in dark mode. This applies to organic and paid image Pins, not to videos. If your brand color sits on pure white, expect it to look a touch grey in light mode.

Standard image ads

A standard ad has one image, PNG or JPEG, up to 20 MB on desktop or 32 MB in the app. Pinterest recommends a 2:3 ratio such as 1000 x 1500 pixels and warns that Pins with an aspect ratio greater than 2:3 might get cut off in feeds. A standard image can run as a paid ad or be published to gain organic impressions.

Video ads: standard and max. width

Standard width video is the size of a regular Pin; max. width video spans the mobile feed and is paid only. Both take .mp4, .mov or .m4v files encoded in H.264 or H.265, up to 2 GB, from 4 seconds to 15 minutes, with 6 to 15 seconds recommended for ads. The ratios differ:

• Standard width: shorter than 1:2 (width:height) and taller than 1.91:1. Pinterest recommends square 1:1 or vertical 2:3, 4:5 or 9:16.
• Max. width: cannot exceed the height of a 1:1 aspect ratio, so square or wider.

The video ads page adds where each one runs. Standard video works with brand awareness, video completion, consideration and leads objectives and shows on iPhone, Android, tablets and desktop. Max. width video works only with brand awareness and video completion, and only on iPhone and Android phones. Both play in the feed without sound until someone taps (or, for max. width, turns the volume on). In the bulk editor the ad format values are VIDEO and MAX_VIDEO.

The specs page also lists the containers and codecs Pinterest accepts, from QuickTime and MPEG-4 to WebM (VP8, VP9) and MXF. If your file is a normal H.264 MP4 you do not need that table.

Carousel ads

A carousel holds 2 to 5 images, PNG or JPEG, up to 20 MB each, all 1:1 or 2:3. The carousel page says these can only be built on desktop, that a promoted carousel is charged per impression of the whole Pin not per swipe, and that reporting treats it as one Pin rather than per card.

Dynamic carousels for the sales objective are different: cards come from your catalog product groups, can mix images and video, and run 2 to 10 per carousel. File size and ratio then follow the catalog creative.

Collections ads

A collections ad shows one hero creative above three smaller secondary creatives, on mobile only; tapping it opens a full-screen view with up to 24 secondary creatives. The collections page adds that they are built on desktop and GIFs are not supported.

• Images (hero and secondary): PNG or JPEG, up to 10 MB. One hero; at least 3 secondary recommended, 24 at most.
• Ratios: the hero is 1:1 or 2:3. All secondary creatives must share one ratio, 1:1 or 2:3; Pinterest recommends 1:1, and other images are cropped from the center.
• Video hero: .mp4, .mov or .m4v, H.264 or H.265, up to 2 GB, 4 seconds to 15 minutes, square or vertical (2:3 or 9:16 recommended).

Max. width collections ads put a full-width hero above the secondary Pins. They use the same image limits, with at least 4 secondary Pins recommended and a 1:1 or 16:9 video hero. Catalog-built (personalized) collections are covered in our shopping ads guide.

Idea ads

An Idea ad is a set of videos, images, lists and text in one Pin, and can be a promoted organic Pin or creator content promoted through a paid partnership. Specs:

• Images: .bmp, .jpeg, .png, .tiff or .webp. Video: .mp4, .m4v or .mov, uploaded on iOS and Android only, H.264 or H.265.
• File size: 2 GB in the Android and iOS apps, 100 MB on the web; 5 minutes at most.
• Ratio 9:16; for full-screen images and video Pinterest recommends 1080 x 1920 pixels.
• Title up to 100 characters; text on each page up to 250.
• Safe zone: keep text and logos clear of 270 px at the top, 65 px left, 195 px right and 440 px at the bottom.

Showcase and Quiz ads

Both are paid only, take the same files (images as for Idea ads, video from iOS and Android), up to 32 MB, with videos of 3 to 60 seconds and 1000 x 1500 recommended for full-screen creative.

• Showcase: a 2:3 title Pin plus up to four 2:3 cards, each with 1 to 3 square (1:1) features linking out. Safe zone 342 x 430 pixels; keep text out of the bottom 80 px of each card. Text overlay of no more than 10 words; feature titles are cut after 50 characters. The Showcase page notes that card Pins created ahead of the campaign can only link to your claimed website.
• Quiz: a 2:3 title Pin and up to three 2:3 result Pins. Safe zone 342 x 376 pixels. Questions up to 96 characters, answers up to 48; results take a 100-character title and an 800-character description. The Quiz page says the format is mobile only, uses two or three questions with the same number of answers each, and a text box covers the bottom third of the title Pin while people answer, so put key information and disclosures at the top.

Premiere Spotlight is a reserved, day-priced placement using max. width video (and collections on the home feed and Category Takeover). It is booked through a Pinterest account team, not the auction.

Titles and descriptions

For standard, video, carousel and collections ads the title takes up to 100 characters, but depending on the device only the first 40 may show in feeds, and only 30 for Chinese, Japanese, Korean, Arabic and other double-byte languages. With no title and no rich Pin title, nothing shows in its place.

Descriptions take up to 800 characters and do not show in the home or search feed or on ads viewed up close. Pinterest still uses them to determine relevance for delivery and recommends filling them in. On collections ads, descriptions appear only on organic collections Pins viewed up close.

Where Pinterest's pages differ

• Max. width video size: the specs page says it expands across the entire mobile feed; the video ads page says it spans two columns on mobile. Both describe the full-width feed placement.
• Collections video ratio: standard video recommends 1:1, 2:3, 4:5 or 9:16, while the collections video hero lists 1:1, 2:3 or 9:16 (no 4:5), and the max. width collections hero 1:1 or 16:9.
• Idea ad file size: the same table gives 1 GB recommended and a 2 GB maximum in the apps. Treat 2 GB as the limit and 100 MB as the web limit.
• Carousel media: the carousel page says only static images can be used, which is true for manual carousels; dynamic carousels from a catalog can include video.

How we prepare Pinterest ad files

This is our own practice, not Pinterest's guidance:

• We design images at 1000 x 1500 (2:3) and export PNG in sRGB, then check them on a light and a dark phone theme.
• For video we keep a 2:3 or 9:16 master for standard width and a separate 1:1 cut if max. width is planned, and add on-screen text since the feed plays muted.
• We put the message in the first 40 characters of the title and still write a full description for relevance.
• Each destination URL gets UTM tags (see UTM tracking links) and goes to a fast mobile page that matches the Pin.

Frequently asked questions

What is the best image size for Pinterest ads?

Pinterest recommends a 2:3 aspect ratio, such as 1000 x 1500 pixels, for standard image ads. Images taller than 2:3 might get cut off in feeds. Files can be PNG or JPEG up to 20 MB on desktop.

How long can a Pinterest video ad be?

From 4 seconds to 15 minutes for standard and max. width video, with 6 to 15 seconds recommended. Idea ad videos can run up to 5 minutes, and Showcase and Quiz videos 3 to 60 seconds.

What is the maximum file size for Pinterest ads?

Video files can be up to 2 GB. Standard images can be 20 MB on desktop and 32 MB in the app, carousel images 20 MB each, collections images 10 MB, and Showcase and Quiz files 32 MB.

How many characters can a Pinterest ad title have?

Up to 100 characters, but only the first 40 may show in feeds depending on the device, or 30 in double-byte languages. Descriptions can be up to 800 characters and do not show in the feed.

How many images can a Pinterest carousel ad have?

2 to 5 images, 1:1 or 2:3, for a manual carousel. A dynamic carousel built from a catalog for the sales objective can show 2 to 10 images and videos.

For other platforms, see our Meta ad specs and TikTok ad specs guides.

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