What a Yoga Studio Website Needs

The facts quoted here come from primary sources: the NIH's National Center for Complementary and Integrative Health on yoga safety; the FTC's guide on the word "free" (16 CFR 251.1); Google's guidelines for representing your business on Google, its help on bookings through a provider and the Maps policy on fake engagement; Google Search Central on local business and event structured data; and schema.org's ExerciseGym and SportsActivityLocation types, all checked on 14 November 2026. The rest is our view from building websites for service businesses.

The short answer

A yoga studio website needs a page that explains each class style and level in plain words, a schedule that lives on the page and changes when a class changes, intro offers and prices written as text with every condition next to them, booking for single classes and memberships, a first-visit page, a short page for each teacher, a clear note on waivers and health, and a name, address and phone number that match your Google Business Profile.

Class styles and levels

Names like vinyasa, yin, hatha, ashtanga or "flow 2" mean a lot to your regulars and very little to someone who has never been. Our view: give each class type a short block with what happens in it, how physical it is, whether the room is heated, who it suits and how long it runs. Then mark each class on the schedule with the same level labels, such as "beginner", "all levels" and "experienced", and say what "all levels" means at your studio.

Hot classes need their own note. The NCCIH advises people to "be aware that hot yoga has special risks related to overheating and dehydration", and says pregnant people should avoid hot yoga "because it can cause overheating". Say on the class page which rooms are heated, roughly how warm, and that people who are pregnant or have a health condition should check with their doctor first. Keep health claims out of your class descriptions: describe what the class is, not what it will cure.

A live class schedule, not a PDF

The schedule is the page your students open most. A PDF or a timetable image goes stale the first time a teacher is out sick, and it is hard to read on a phone. Our view: embed the schedule from your booking system so it updates itself, and show for each class the day, time, length, style, level, teacher and room. Show substitute teachers and cancelled classes on the schedule itself, not only in an email or a social post. Our gym website guide covers why the timetable belongs in text rather than a picture, with the WCAG rule behind it.

If you run livestreamed or on-demand classes too, mark them clearly on the same schedule or on their own page, with how people join and what equipment they need at home.

Intro offers and pricing as text

Most first-time visitors look for the intro offer before anything else: a first class, an intro week or an intro month at a lower price. Put it near the top of the pricing page, and write every condition right next to it: who qualifies (new students only, local residents only), how long it lasts from the first class, whether it renews into a paid membership, and which classes it covers. Then list drop-ins, class packs and memberships with prices, how long a class pack stays valid, and whether unused classes can be paused or shared.

If you call a first class "free", the FTC's guide on the word "free" is worth reading. It says the terms of a "free" offer "should be set forth clearly and conspicuously at the outset of the offer so as to leave no reasonable probability that the terms of the offer might be misunderstood", and that "disclosure of the terms of the offer set forth in a footnote of an advertisement to which reference is made by an asterisk or other symbol placed next to the offer, is not regarded as making disclosure at the outset". In practice: no asterisks, put the conditions next to the offer.

Membership terms, automatic renewal and cancelling are covered in the gym website guide, which uses one state's law as the example. The same thinking applies to a yoga studio.

Class booking and memberships

Students should be able to book a class, buy the intro offer and join a membership in the same place, without making an account before they see a price. Show the spots left in each class, a waitlist when a class is full, and the late-cancel and no-show rules next to the book button. Our guide to online booking for service businesses compares the setups, and its sections on reminders and deposits and cancellations apply to class bookings too.

Google can show a booking button on your Business Profile. Google says that if you don't work with a booking provider, "you can find providers available in your country through Reserve with Google", and "You can also add your own link to your Business Profile". It also warns: "When you book through Google, your provider might charge you." Check with your booking system before you switch it on.

A first-visit page

A short "Your first class" page takes a lot of nerves out of the first visit, and it saves your front desk the same questions every day. Our view: cover how early to arrive, what to wear, whether to bring a mat or rent one, which props the studio provides, whether to eat beforehand, where to park or lock a bike, where the changing rooms and showers are, and what happens at check-in. Add a few photos of the entrance, the room and the props so people know what they will walk into.

Say who the first class is for and suggest two or three classes to start with. If the studio has steps, a quiet room or classes for people with limited mobility, say so plainly. Our website accessibility basics guide covers making the page itself readable for everyone.

Teacher pages

Students often follow a teacher more than a studio. The NCCIH tells people to "ask about the training and experience of the yoga instructor you're considering", so put that answer on the page. Our view: give each teacher a short page with a real photo, the styles they teach, their training and any registrations they hold, how long they have taught, a few lines in their own words, and their classes from the schedule. List credentials exactly as they were issued; do not round them up.

On Google, a teacher with their own students may fit the definition of an individual practitioner, and the gym website guide quotes Google's rule on that. The salon website guide covers staff pages and booking a person in more detail.

Waivers and health notes

Most studios ask new students to sign a waiver before their first class. Our view, which is not legal advice: let people sign it online as part of booking so check-in is quick, show the full text before they sign, and ask a lawyer in your state what it should say. The NCCIH says yoga is "generally considered a safe form of physical activity for healthy people when performed properly, under the guidance of a qualified instructor", and that "pregnant women, older adults, and people with health conditions should talk with their health care providers and the yoga instructor about their individual needs". A short line on the booking page asking students to tell the teacher about injuries or pregnancy follows that advice.

If your intake form asks about health, ask only what teachers use and keep the answers out of plain email. The gym website guide covers health forms and HIPAA, and website privacy basics covers the policy side.

Reviews and your Business Profile

Reviews on Google often decide which studio a newcomer tries. Ask every student, at a natural moment such as after an intro month, and never pay for reviews. Google's Maps policy does not allow businesses to "offer incentives – such as payment, discounts, free goods and/or services - in exchange for posting any review". A free class for a review counts. Our guides on Business Profile reviews and reviews on websites cover asking, replying and showing them on your own site.

Use the same name, address and phone number on the website and the profile. On hours, Google says "Certain types of businesses shouldn't provide hours, including those with varied hours (like schedules for different types of activities, including showtimes, worship services, or classes)". A studio that only runs classes can leave hours empty and link the schedule; the gym website guide covers the details, and our Google Business Profile guide covers setup.

Structured data for a studio and its workshops

Google's local business documentation says to use "the most specific LocalBusiness sub-type possible". Schema.org has no yoga studio type. The nearest are ExerciseGym and its parent SportsActivityLocation, both under LocalBusiness. Our view: use ExerciseGym if the studio reads like a fitness business, or SportsActivityLocation if that feels like a stretch; either is better than plain LocalBusiness. Our local business schema guide covers the properties.

Weekly classes are usually not a fit for event markup. Google's event guidelines say "Events must be bookable to the general public. Events that require a membership, or invitation prior to purchasing the ticket or attending the event are ineligible for the event experience." They also say "Don't mark coupons or vouchers as events", so an intro offer is not an event. Our view: save event markup for workshops, retreats and teacher trainings that anyone can buy a ticket for, each on its own page.

A short checklist (our view)

• Each class style explained: what happens, how physical, heated or not, who it suits.
• A schedule from your booking system, with teacher, level, room and substitutions, readable on a phone.
• Intro offer near the top of pricing, with every condition next to it and no asterisks.
• Drop-in, class pack and membership prices as text, with how long packs stay valid.
• Book, buy and join in one place; spots left, waitlist and late-cancel rules by the button.
• A first-visit page: arrive early, what to bring, mats and props, parking, photos of the space.
• A page for each teacher with a real photo, styles, training and their classes.
• Waiver signed online before the first class; a note to tell the teacher about injuries or pregnancy.
• Name, address and phone the same as your Business Profile; reviews asked for without incentives.
• ExerciseGym or SportsActivityLocation markup; event markup only for public workshops.

Every studio is different: a small studio with one room needs fewer pages than a studio with three rooms, livestreams and a teacher training.

Gyms, salons and dance studios have matching guides in what a gym website needs, what a salon website needs and what a dance studio website needs. If you would rather have it built for you, our website development service builds custom WordPress and static websites made to load fast, rank well and be easy for your team to edit.

Frequently asked questions

What pages should a yoga studio website have?

At least a home page, class styles and levels, a live schedule, pricing with the intro offer, a first-visit page, a page for each teacher, and contact details with a map. Workshops, retreats, teacher trainings and online classes each get their own page if you offer them.

Should I put my class schedule in a PDF?

No. A PDF or image goes out of date as soon as a class changes and is hard to read on a phone. Embed the schedule from your booking system so substitutions and cancellations show up straight away.

Can I advertise a free first class?

Yes, but state every condition next to the offer, such as new students only or one class per person. The FTC's guide on the word "free" says the terms should appear at the outset of the offer, and a footnote marked with an asterisk does not count.

Can I give a free class in exchange for a Google review?

No. Google's Maps policy does not allow businesses to offer incentives such as payment, discounts or free services in exchange for posting a review. Ask every student for an honest review instead, with no reward attached.