What a Med Spa Website Needs

The facts quoted here come from primary sources: the FDA's pages on dermal fillers (soft tissue fillers) and FDA-approved dermal fillers, the FTC's Health Products Compliance Guidance, Google Search Central on local business structured data, and the schema.org DaySpa and MedicalBusiness types, all checked on 14 November 2026. The rest is our view from building websites for businesses. None of it is legal or medical advice: rules on who may perform and supervise treatments are set by each state, so check them with your state medical board and your own adviser.

The short answer

Give each treatment its own page that says what it is, who it suits, who performs it, what recovery looks like and what it costs. Name your medical director and show every provider's credentials exactly as held. Show real before and after photos with written consent, and only make claims you can back up. Put prices on the page as text, make booking a consultation one tap from every page, and match your Google Business Profile to the site.

Treatment pages

Most visitors arrive looking for one treatment: a filler, a neuromodulator, laser hair removal, a chemical peel, microneedling or body contouring. A single "Services" page with a list of names does little for them or for search. Our view: give each treatment a page of its own with the same parts in the same order:

• What the treatment is and what it is used for, in plain words.
• Who it suits and who should not have it, or should ask first.
• Who performs it (physician, nurse practitioner, registered nurse, aesthetician) and where the medical director fits in.
• How long a session takes, how many sessions people usually need, and what recovery looks like.
• Known risks and side effects, taken from the product's labeling or your medical director, not from a competitor's site.
• The price or a clear starting price, and a button to book a consultation.

Be exact about what is approved. The FDA says dermal fillers are approved "for specific uses" and that "FDA reviewed and approved different products for use in specific areas of the face and hands." It also lists uses that "are not approved by the FDA", including filler for body contouring or enhancement such as increasing breast or buttock size, and says "Injectable silicone is not approved for any aesthetic procedure including facial and body contouring or enhancement." The FDA also tells patients "Having filler injected should be considered a medical procedure, not a cosmetic treatment." Our view: a treatment page that reads like a medical page, with risks and a consultation step, earns more trust than one that reads like a beauty menu.

Claims, results and the FTC

Med spa pages are full of claims: "erase wrinkles", "lose inches", "no downtime". The FTC's Health Products Compliance Guidance sets out how it reads them. It says advertisers should look at "each ad as a whole, assessing the “net impression” conveyed by all elements of the ad, including the text, product name, and any charts, graphs, and other images." Its own examples include one where "the before-and-after images, along with the references to joint health and mobility, likely convey a claim". A photo can make a claim even when the words do not.

Those claims need proof. The guidance says "claims about the health benefits or safety of foods, dietary supplements, drugs, and other health-related products require substantiation in the form of competent and reliable scientific evidence", and that "Randomized, controlled human clinical trials (RCTs) are the most reliable form of evidence". On testimonials it says "Testimonials that report results more dramatic than users can generally expect are likely to be deceptive", and that "attempts to disclaim dramatic results with statements like “Results not typical” don’t cure the deception."

The same guidance warns advertisers "not to mischaracterize the extent to which a product or claim has been reviewed, authorized, or approved by the FDA." Our view: write "FDA-approved" only for a product and use the FDA has actually approved, check it against the FDA's list of approved dermal fillers or the product's labeling, and drop words like "permanent", "painless" or "guaranteed" unless your medical director can back them up.

Before and after photos

Before and after photos are the most viewed part of most med spa sites. The basics are the same as for a salon, covered in our salon website guide: written consent that says where the photos will appear, the same light, angle and expression on both sides, no editing that changes the result, and taking a photo down when a client asks. Our guide to people in website photos covers the rights side.

A med spa adds two points. First, these photos come from treatment records, so treat them as health information; the privacy side is covered in our medical practice website guide. Second, as the FTC example above shows, the photos themselves make a claim. Our view: show results that are typical rather than only your best cases, label each set with the treatment, the number of sessions and the time between the photos, and never use stock or manufacturer photos as if they were your clients.

Medical director and providers

The FDA's advice to patients considering fillers is to "seek a licensed health care provider with experience in the fields of dermatology or plastic surgery" and to "Ask your health care provider about their training and experience injecting dermal fillers in the face and hands." Many visitors will look for exactly that on your site, so make it easy to find.

Our view: have a team page with the medical director first, and a short profile for each provider: photo, license type and credentials exactly as held, which treatments they perform, and their training in those treatments. Do not round up titles (an RN is not a "nurse injector specialist" unless that is how the license reads), and update the page the same week someone leaves. Who may inject, who must supervise and whether a physician must see the patient first all depend on your state, so take that from your state medical and nursing boards, not from another state's website.

Prices as text

People compare med spas on price before they book. Put prices on the page as text, not in a photo of your price menu or a PDF; our salon website guide explains why text works better for screen readers, translation and search. Say what the unit is (per unit, per syringe, per session, per area), what a typical treatment uses where that varies, and what a package includes. Use your own prices, and if a price depends on the consultation, say that plainly. Our view: a clear "from" price with a short note does more for trust than "call for pricing".

Consultations, booking and deposits

Most first visits for injectables or lasers start with a consultation, so make that the main button: "Book a consultation" in the header of every page, going straight to the booking screen with the treatment already chosen when someone comes from a treatment page. Our guide to online booking for service businesses covers the choices, reminders, and deposits and cancellation rules; state your deposit and no-show policy before people book, not after.

Intake and medical history forms collect health information, so keep them in your booking or practice system rather than a plain contact form that sends an email. The privacy and accessibility side for health businesses is in the medical practice website guide, and general privacy rules are in website privacy basics.

Reviews and Google Business Profile

Reviews matter a lot for a med spa. Google's review rules, including no incentives and no reviews from staff, are summarized in the medical practice website guide, and our Google Business Profile reviews guide covers asking for reviews and replying. Our view: never confirm in a public reply that the reviewer had a treatment with you, and keep any reply about a complaint short and move it offline.

Testimonials on your own site fall under the same FTC rule as any other claim: if one describes a result most clients will not get, a "results not typical" note does not fix it. Our guide to reviews and testimonials on websites covers showing them. Use the same business name, address, phone number and hours on the site as on your Google Business Profile, and list your treatments there as services.

Which schema type to use

Google asks you to "Use the most specific LocalBusiness sub-type possible; for example, Restaurant, DaySpa, HealthClub, and so on." Schema.org has no med spa type, so you choose between two branches. DaySpa sits under LocalBusiness > HealthAndBeautyBusiness and is defined simply as "A day spa." MedicalBusiness is "A particular physical or virtual business of an organization for medical purposes. Examples of MedicalBusiness include different businesses run by health professionals." Its more specific types include Dermatology, PlasticSurgery and MedicalClinic.

Our view: if a physician or other licensed provider runs or supervises the medical treatments, use MedicalClinic (or Dermatology or PlasticSurgery if that is what the practice is); if you offer only non-medical treatments such as facials and massage, use DaySpa. Add your treatments, opening hours and address, then check the result in the Rich Results Test. Our local business schema guide shows the rest.

A short checklist (our view)

• One page per treatment: what it is, who it suits, who performs it, recovery, risks, price.
• "FDA-approved" only for approved products and uses; no claims your medical director cannot back up.
• Before and after photos with written consent, typical results, and labels for treatment, sessions and timing.
• A team page with the medical director and each provider's credentials exactly as held.
• Prices as text with the unit, and deposit and cancellation rules shown before booking.
• "Book a consultation" on every page; intake forms inside your booking or practice system.
• The same name, address, phone and hours as your Google Business Profile, and the right schema type.

Salons and medical practices have matching guides in what a salon website needs and what a medical practice website needs. If you would rather have it built for you, our website development service builds custom WordPress and static websites made to load fast, rank well and be easy for your team to edit.

Frequently asked questions

What should a med spa website include?

A page per treatment with what it is, who performs it, recovery, risks and price; a team page with the medical director and provider credentials; consented before and after photos; prices as text; a consultation booking button on every page; and reviews and contact details that match your Google Business Profile.

Can a med spa show before and after photos on its website?

Yes, with the client's written consent, and treated as health information. The FTC counts before-and-after images as part of an ad's claims, so show typical results, label each set with the treatment and timing, and never present stock or manufacturer photos as your own clients.

Can a med spa say a treatment is FDA-approved?

Only for a product and use the FDA has actually approved. The FDA approves dermal fillers for specific uses and areas, and the FTC warns against overstating FDA review or approval. Check the product's labeling or the FDA's list of approved fillers before you use the words.

Should a med spa list prices on its website?

In our view, yes. Put them on the page as text with the unit (per unit, per syringe, per session or per area) and a short note where the final price depends on the consultation. A clear starting price builds more trust than no price at all.